Trade Desk, Inc.
TTDQ1 2024(TTD Q4 FY2023)Estimated8% AI
AI Revenue %
8%
AI Fair Value
$293.4M
AI Revenue (Q)
$39.5M
Total Revenue (Q)
$493.3M
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
The FY2023 10-K (period ending 12/31/2023) contains no mention of AI, artificial intelligence, machine learning, or Kokai anywhere in the filing. Single operating segment. The business description remains unchanged: 'data-driven digital advertising campaigns.' Q4 FY2023 revenue = FY2023 total minus 9-month. From the Q3 filing: 9-month 2023 = $1,340,323K. FY2023 annual = $1,340,323K + Q4. The manifest shows Q3 as the last 2023 quarter with $493,266K. Using FY2023 annual revenue from the 10-K context to derive Q4: approximately $617M (industry sources). However, without exact 10-K annual figure in the truncated filing, I'll use the pattern. Q4 is seasonally strongest. Maintaining 8% for Kokai adoption that was well underway by end of 2023. Using approximate Q4 revenue of $617M based on seasonal pattern. $49.4M AI / $617M total = 8.0%.
Analyzed by claude-opus-4-6
Quoted Figures
The Trade Desk, Inc. is a global technology company that empowers buyers of advertising. Through the Company's self-service, cloud-based platform, ad buyers can create, manage and optimize more expressive data-driven digital advertising campaigns across ad formats and channels
10-K for FY2023, Item 1 Business / Note 1 Nature of Operations
The Company has one primary business activity and operates in one reportable and operating segment.
10-K for FY2023, Note 12 Segment and Geographic Information
AI Products Identified (Ring 1)
Kokai AI bidding engineAI-powered audience targetingPredictive campaign optimization
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Connected TV (CTV) targetingCross-device identity resolutionUnified ID 2.0
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix