Trade Desk, Inc.
TTDQ2 2024(TTD Q1 FY2024)Estimated10% AI
AI Revenue %
10%
AI Fair Value
$398.1M
AI Revenue (Q)
$49.1M
Total Revenue (Q)
$491.3M
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
The Q1 FY2024 10-Q (period ending 3/31/2024) contains no mention of AI, artificial intelligence, machine learning, or Kokai. Single operating segment. Revenue = $491.3M. By Q1 2024, Kokai had been generally available for several quarters, and client adoption was broadening. The platform's AI-powered bidding optimization was becoming more integral to campaign execution. However, the filing provides zero AI-specific disclosure. Kokai is not a separately priced feature -- it is embedded in the platform. Increasing estimate to 10% to reflect growing Kokai adoption and the platform's increasingly AI-centric architecture, while staying conservative given zero disclosure. $49.1M AI / $491.3M total = 10.0%.
Analyzed by claude-opus-4-6
Quoted Figures
Revenue $ 491,253 [thousands]
10-Q for period ending March 31, 2024, Condensed Consolidated Statements of Operations
The Company has one primary business activity and operates in one reportable and operating segment.
10-Q for Q1 FY2024, Note 10 Segment and Geographic Information
AI Products Identified (Ring 1)
Kokai AI bidding engineAI-powered audience targetingPredictive campaign optimization
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Connected TV (CTV) targetingCross-device identity resolutionUnified ID 2.0
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix