canar.ai
Rankings/TTD/Q4 2023 Analysis

Trade Desk, Inc.

TTD
Q4 2023(TTD Q3 FY2023)Estimated8% AI
AI Revenue %
8%
AI Fair Value
$259.6M
AI Revenue (Q)
$39.5M
Total Revenue (Q)
$493.3M
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.gov

Analysis

The Q3 FY2023 10-Q (period ending 9/30/2023) contains no mention of AI, artificial intelligence, machine learning, or Kokai. Single operating segment. Revenue = $493.3M. Kokai had been rolled out during mid-2023 and was gaining adoption through Q3 2023, providing AI-powered bidding optimization, predictive audience targeting, and campaign performance forecasting. However, the filing provides no disclosure whatsoever. Kokai is embedded in the platform -- it is not a separately priced product. Estimating 8% to reflect broader Kokai adoption while remaining conservative given the complete absence of any AI disclosure. $39.5M AI / $493.3M total = 8.0%.
Analyzed by claude-opus-4-6

Quoted Figures

Revenue $ 493,266 [thousands]
10-Q for period ending September 30, 2023, Condensed Consolidated Statements of Operations
The Company has one primary business activity and operates in one reportable and operating segment.
10-Q for Q3 FY2023, Note 10 Segment and Geographic Information

AI Products Identified (Ring 1)

Kokai AI bidding engineAI-powered audience targetingPredictive campaign optimization

AI-Enabled Items (Ring 2 — Not Counted)

These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.

Connected TV (CTV) targetingCross-device identity resolutionUnified ID 2.0

Confidence Tier

EstimatedNo direct AI revenue disclosure — estimated from product mix