Intuit Inc.
INTUQ2 2025(INTU Q3 FY2025)Estimated4% AI
AI Revenue %
4%
AI Fair Value
$2.7B
AI Revenue (Q)
$524.0M
Total Revenue (Q)
$13.1B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q3 FY2025 10-Q (nine months ended April 30, 2025) shows continued segment reorganization. This is the peak tax season quarter. Revenue is approximately $6,737M equivalent. Net income of $2,820M vs $2,389M prior year (+18%). No AI-specific revenue disclosure. The massive expense reclassifications ($1.0B from GBS, $521M from Consumer, $26M from ProTax for nine months) to corporate level suggest heavy centralized technology/AI platform investment, but this is expense-side only and does not translate to revenue attribution. All AI features remain bundled. Maintaining 4% estimate.
Analyzed by claude-opus-4-6
Quoted Figures
For the three and nine months ended April 30, 2024, we reclassified expenses totaling $353 million and $1.0 billion from Global Business Solutions, $327 million and $521 million from Consumer, and $10 million and $26 million from ProTax to other corporate expenses, respectively, to conform to the current presentation.
10-Q Q3 FY2025, Segment Reclassification
AI Products Identified (Ring 1)
Intuit Assist (GenAI financial assistant, expanded)QuickBooks AI categorization, cash flow forecasting, smart invoicingTurboTax AI-powered tax preparation and reviewCredit Karma AI-driven personalized recommendationsMailchimp AI marketing tools
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Global Business Solutions subscriptionsTurboTax Online/Live/DesktopCredit Karma lead generationMailchimp marketing automationPayroll and merchant payment processing
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix