Intuit Inc.
INTUQ1 2025(INTU Q2 FY2025)Estimated4% AI
AI Revenue %
4%
AI Fair Value
$2.6B
AI Revenue (Q)
$254.6M
Total Revenue (Q)
$6.4B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q2 FY2025 10-Q (six months ended January 31, 2025) shows continued segment reorganization with reclassification of expenses ($350M + $682M from GBS, $129M + $194M from Consumer, $8M + $16M from ProTax to corporate for three and six month periods respectively). Revenue is approximately $3,386M for the quarter. No AI-specific revenue disclosure. No changes to significant accounting policies. Intuit Assist continues to be available across products during the tax season, but all revenue is recognized through traditional subscription and service channels. Maintaining 4% estimate.
Analyzed by claude-opus-4-6
Quoted Figures
For the three and six months ended January 31, 2024, we reclassified expenses totaling $350 million and $682 million from Global Business Solutions, $129 million and $194 million from Consumer, and $8 million and $16 million from ProTax to other corporate expenses, respectively, to conform to the current presentation.
10-Q Q2 FY2025, Segment Reclassification
There have been no changes to our significant accounting policies during the first six months of fiscal 2025.
10-Q Q2 FY2025, Significant Accounting Policies
AI Products Identified (Ring 1)
Intuit Assist (GenAI financial assistant, expanded)QuickBooks AI categorization, cash flow forecasting, smart invoicingTurboTax AI-powered tax preparation and reviewCredit Karma AI-driven personalized recommendationsMailchimp AI marketing tools
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Global Business Solutions subscriptionsTurboTax Online/Live/DesktopCredit Karma lead generationMailchimp marketing automationPayroll and merchant payment processing
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix