Intuit Inc.
INTUQ4 2024(INTU Q1 FY2025)Estimated4% AI
AI Revenue %
4%
AI Fair Value
$2.5B
AI Revenue (Q)
$119.1M
Total Revenue (Q)
$3.0B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q1 FY2025 10-Q (three months ended October 31, 2024) shows reorganization of segments. Certain technology and customer success functions were reorganized to corporate level (reclassified $332M from Global Business Solutions, $65M from Consumer, $8M from ProTax to corporate). This suggests increased centralization of technology (likely AI/platform) functions. Net income was $197M vs $241M prior year (restructuring impact). No AI-specific revenue disclosure. Revenue is approximately $3,283M for the quarter. The organizational restructuring to centralize tech functions at platform level may indicate growing AI infrastructure investment. Increasing to 4% reflecting the accelerating AI integration, Intuit Assist expansion, and the company's strategic pivot toward AI as a growth driver.
Analyzed by claude-opus-4-6
Quoted Figures
On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that support and benefit our overall platform and are managed at that level rather than at the segment level.
10-Q Q1 FY2025, Segment Information
For the three months ended October 31, 2023, we reclassified expenses totaling $332 million from Global Business Solutions, $65 million from Consumer, and $8 million from ProTax to other corporate expenses.
10-Q Q1 FY2025, Segment Reclassification
AI Products Identified (Ring 1)
Intuit Assist (GenAI financial assistant, expanded)QuickBooks AI categorization, cash flow forecasting, smart invoicingTurboTax AI-powered tax preparation and reviewCredit Karma AI-driven personalized recommendationsMailchimp AI marketing tools
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Global Business Solutions subscriptionsTurboTax Online/Live/DesktopCredit Karma lead generationMailchimp marketing automationPayroll and merchant payment processing
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix