Intuit Inc.
INTUQ3 2024(INTU Q4 FY2024)Estimated3.5% AI
AI Revenue %
3.5%
AI Fair Value
$2.2B
AI Revenue (Q)
$114.9M
Total Revenue (Q)
$3.3B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
FY2024 10-K (ended July 31, 2024) is the first annual filing to prominently feature AI. It states: 'Artificial intelligence (AI) is transforming multiple industries, including financial technology' and 'Our growth strategy depends upon our ability to innovate, develop, and introduce emerging technologies, including AI and GenAI.' Total revenue was $16.3B (SB&SE $9.5B up 19%, Consumer $4.4B up 7%, Credit Karma $1.7B up 5%, ProTax $599M up 7%). The company also announced a major restructuring ($247M charge) to 'reallocate resources to key growth areas' and renamed SB&SE to 'Global Business Solutions' effective Aug 1, 2024. Service revenue was $13.9B (85% of total). Despite the heavy AI emphasis in strategic commentary, there is still no AI-specific revenue line, segment, or dollar figure. All AI features remain bundled within existing subscriptions. Increasing to 3.5% to reflect the deepening AI integration across all four product lines and the fact that AI is now explicitly called out as a key growth driver.
Analyzed by claude-opus-4-6
Quoted Figures
Artificial intelligence (AI) is transforming multiple industries, including financial technology. Disruptive start-ups, emerging ecosystems, and mega-platforms are harnessing new technology to create personalized experiences, deliver data-driven insights, and increase speed of service.
10-K FY2024, Industry Trends
Our growth strategy depends upon our ability to innovate, develop, and introduce emerging technologies, including AI and GenAI, to drive broad adoption of our products and services and enter new markets.
10-K FY2024, Key Challenges and Risks
Revenue of $16.3B up 13% from fiscal 2023. Small Business & Self-Employed revenue of $9.5B up 19% from fiscal 2023. Consumer revenue of $4.4B up 7% from fiscal 2023.
10-K FY2024, Overview of Financial Results
AI Products Identified (Ring 1)
Intuit Assist (GenAI financial assistant across products)QuickBooks AI categorization, cash flow forecasting, smart invoicingTurboTax AI-powered tax preparation and anomaly detectionCredit Karma AI-driven personalized recommendationsMailchimp AI marketing tools
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
QuickBooks Online/Desktop subscriptionsTurboTax Online/Live/DesktopCredit Karma lead generationMailchimp marketing automationPayroll and merchant payment processing
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix