Intuit Inc.
INTUQ3 2025(INTU Q4 FY2025)Estimated4.5% AI
AI Revenue %
4.5%
AI Fair Value
$3.0B
AI Revenue (Q)
$174.8M
Total Revenue (Q)
$3.9B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
FY2025 10-K (ended July 31, 2025) is the most AI-forward annual filing yet. It explicitly mentions 'AI, including GenAI, predictive AI, and agentic AI, is transforming multiple industries, in particular financial technology.' Total revenue grew to $18.8B (up 16%): Global Business Solutions $11.1B (up 16%), Consumer $4.9B (up 10%), Credit Karma $2.3B (up 32%), ProTax $621M (up 4%). Service revenue was $16.4B (87% of total). Operating income $4.9B (up 36%). The strong Credit Karma growth (+32%) partially reflects AI-driven personalization improving conversion rates. Despite the prominent AI strategic narrative, there is still NO AI-specific revenue line, segment, or dollar figure. All AI features remain bundled. Revenue recognition describes the same categories as prior years. The 4.5% estimate reflects: (1) deeper AI integration across all four product lines, (2) AI now explicitly central to growth strategy with 'agentic AI' mentioned, (3) strong revenue growth potentially aided by AI features, but (4) no separate AI monetization and fundamentally traditional SaaS/subscription business model.
Analyzed by claude-opus-4-6
Quoted Figures
AI, including GenAI, predictive AI, and agentic AI, is transforming multiple industries, in particular financial technology.
10-K FY2025, Industry Trends
Our growth strategy depends upon our ability to innovate, develop, and introduce emerging technologies, including AI and GenAI, to drive broad adoption of our products and services and enter new markets.
10-K FY2025, Key Challenges and Risks
Revenue of $18.8B up 16% from fiscal 2024. Global Business Solutions revenue of $11.1B up 16% from fiscal 2024. Consumer revenue of $4.9B up 10% from fiscal 2024. Credit Karma revenue of $2.3B up 32% from fiscal 2024.
10-K FY2025, Overview of Financial Results
Our total service revenue was $16.4 billion, or 87% of our total revenue in fiscal 2025.
10-K FY2025, Overview of Financial Results
AI Products Identified (Ring 1)
Intuit Assist (GenAI/agentic AI financial assistant)QuickBooks AI categorization, cash flow forecasting, smart invoicingTurboTax AI-powered tax preparation, review, and anomaly detectionCredit Karma AI-driven personalized financial recommendationsMailchimp AI marketing tools and campaign optimization
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Global Business Solutions subscriptionsTurboTax Online/Live/DesktopCredit Karma lead generationMailchimp marketing automationPayroll and merchant payment processingSmall business lending
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix