Intuit Inc.
INTUQ4 2023(INTU Q1 FY2024)Estimated3% AI
AI Revenue %
3%
AI Fair Value
$1.5B
AI Revenue (Q)
$101.6M
Total Revenue (Q)
$3.4B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q1 FY2024 10-Q (three months ended October 31, 2023) shows no AI-specific revenue disclosure. Revenue is approximately $2,978M for the quarter. No changes to significant accounting policies. However, Intuit Assist (GenAI financial assistant) was announced in September 2023 and began rolling out across QuickBooks and TurboTax. While no AI revenue is separately reported, the GenAI features are beginning to influence product adoption and pricing power. Credit Karma revenue was up, partially aided by AI-driven personalization. Increasing estimate to 3% to reflect the early GenAI rollout, though all AI remains bundled within existing subscriptions.
Analyzed by claude-opus-4-6
Quoted Figures
There have been no changes to our significant accounting policies during the first three months of fiscal 2024.
10-Q Q1 FY2024, Significant Accounting Policies
AI Products Identified (Ring 1)
Intuit Assist (GenAI financial assistant, early rollout)QuickBooks AI categorization and cash flow insightsTurboTax AI-powered tax preparationCredit Karma AI recommendations
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
QuickBooks Online subscriptionsTurboTax Online/LiveCredit Karma lead generationMailchimp marketing automation
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix