Intuit Inc.
INTUQ3 2023(INTU Q4 FY2023)Estimated2.5% AI
AI Revenue %
2.5%
AI Fair Value
$1.3B
AI Revenue (Q)
$74.5M
Total Revenue (Q)
$3.0B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
FY2023 10-K (ended July 31, 2023) reports total revenue of approximately $14.4B across four segments. No AI-specific revenue line, segment, or dollar figure is disclosed. Revenue recognition describes the same product categories as FY2022. However, during FY2023, Intuit began developing GenAI capabilities internally (Intuit Assist was announced at Intuit's investor day). The filing still does not mention AI as a revenue driver or competitive differentiator in the way the FY2024 10-K does. Slight increase to 2.5% reflects the growing role of ML in product stickiness and conversion, though still no separately monetized AI features.
Analyzed by claude-opus-4-6
Quoted Figures
We derive revenue from the sale of software subscriptions, hosted services, payroll services, merchant payment processing services, packaged software products, live expert advice, financing for small businesses, delivery of qualified links, and financial supplies and hardware.
10-K FY2023, Revenue Recognition
AI Products Identified (Ring 1)
QuickBooks auto-categorization (ML)TurboTax smart recommendations (ML)Credit Karma personalized offers (ML)Mailchimp AI-assisted campaigns (early)
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
QuickBooks Online subscriptionsTurboTax Online/LiveCredit Karma lead generationMailchimp marketing automation
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix