Deere & Company
DEQ4 2023Estimated1.5% AI
AI Revenue %
1.5%
AI Fair Value
$1.4B
AI Revenue (Q)
$237.0M
Total Revenue (Q)
$15.8B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
FY2023 10-K reveals Deere acquired SparkAI Inc. and Smart Apply Inc. in 2023 to 'accelerate the integration of smart technology innovation' ($82M combined). The filing describes 'technology stack' including 'automation and machine learning, autonomy' and discusses 'Solutions as a Service' as a future business model but does not quantify AI revenue. PPA FY2023 net sales were $26,798M out of $44,759M equipment net sales. Deferred revenue for 'precision guidance, telematic services' at Oct 29, 2023 was $1,697M. Unsatisfied performance obligations >1 year were $1,531M at Jan 2024 and growing. Technology R&D continues to increase. However, filings are explicit that technology is embedded in equipment, not monetized as standalone AI. Conservative estimate remains 1.5%.
Analyzed by claude-opus-4-6
Quoted Figures
PPA FY2023 net sales $26,798M; Total equipment net sales $44,759M; SparkAI and Smart Apply acquisitions $82M; Deferred revenue $1,697M at Oct 29, 2023; Technology stack includes 'automation and machine learning, autonomy'
Filing
AI Products Identified (Ring 1)
John Deere Operations CenterSee & SpraySparkAISmart ApplyPrecision GuidanceTelematicsAutoTrac
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Production and Precision Agriculture segmentLeap AmbitionsSolutions as a Service
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix