Deere & Company
DEQ1 2024Estimated2% AI
AI Revenue %
2%
AI Fair Value
$1.9B
AI Revenue (Q)
$243.7M
Total Revenue (Q)
$12.2B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q1 FY2024 provides the first detailed revenue timing breakdown. PPA 'Over time' revenue (subscriptions, precision guidance, telematics) was $88M out of $5,043M PPA total. Across all equipment segments, 'Over time' revenue was $155M out of $10,809M equipment sales = 1.4%. However, AI value is also embedded in point-in-time hardware sales as technology premiums. Deferred revenue grew to $1,747M. The filing mentions a new SpaceX partnership for satellite connectivity. Unsatisfied performance obligations >1 year were $1,531M. Adjusting upward slightly to 2.0% to account for growing technology premiums in hardware and subscription growth, while recognizing most revenue remains traditional equipment. Math: ~$155M over-time + ~$60M estimated tech premium in hardware = ~$215M / $10,809M = ~2.0%.
Analyzed by claude-opus-4-6
Quoted Figures
PPA net sales $5,043M; PPA 'Over time' revenue $88M; Total equipment 'Over time' revenue $155M / $10,809M total equipment sales; Deferred revenue $1,747M; Unsatisfied performance obligations >1yr $1,531M; SpaceX satellite connectivity agreement announced
Filing
AI Products Identified (Ring 1)
John Deere Operations CenterSee & SprayPrecision GuidanceTelematicsSpaceX Satellite ConnectivityAutoTrac
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Production and Precision Agriculture segmentSolutions as a ServiceTechnology Stack
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix