AppLovin Corp
APPQ2 2024(APP Q1 FY2024)Derived64.1% AI
AI Revenue %
64.1%
AI Fair Value
$54.9B
AI Revenue (Q)
$678.3M
Total Revenue (Q)
$1.1B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Software Platform segment revenue of $678.4M out of $1,058.1M total revenue = 64.1%. Significant acceleration in Software Platform growth driven by AXON 2.0 AI engine improvements. Software Platform revenue grew 91% YoY ($678.4M vs $354.8M) while Apps revenue grew only 5%. MATH: $678,370K / $1,058,115K = 64.1%.
Analyzed by claude-opus-4-6
Quoted Figures
Software Platform Revenue $ 678,370 ... In-App Purchase Revenue 259,196 ... In-App Advertising Revenue 120,549 ... Total Apps Revenue 379,745 ... Total Revenue $ 1,058,115
10-Q Q1 FY2024 (2024-03-31), Note 2 Revenue Disaggregation table
AI Products Identified (Ring 1)
AppDiscovery (AXON 2.0 recommendation engine)MAX (in-app bidding monetization)
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Adjust (analytics SaaS)Wurl (CTV platform)
Confidence Tier
DerivedCalculated from reported segments primarily serving AI