Adobe Inc.
ADBEQ2 2024Estimated2% AI
AI Revenue %
2%
AI Fair Value
$1.0B
AI Revenue (Q)
$106.2M
Total Revenue (Q)
$5.3B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q2 FY2024 (quarter ending May 31, 2024). Total revenue $5,309M. Digital Media $3,908M (Creative Cloud $3,126M, Document Cloud $782M), Digital Experience $1,327M. Firefly integrated into more products. AI features continue to be bundled into subscription tiers. No AI-specific revenue disclosed. Creative Cloud grew 10% YoY, Document Cloud grew 19% YoY. The acceleration in Document Cloud suggests AI features (Acrobat AI Assistant) are driving upsell. Conservative estimate: ~2% of total revenue (~$106M). Same rationale as Q1 FY2024 - growing AI adoption but vast majority of revenue is traditional subscriptions.
Analyzed by claude-opus-4-6
Quoted Figures
Digital Media Revenue $3,908M (Creative Cloud $3,126M, Document Cloud $782M); Digital Experience Revenue $1,327M; Total revenue $5,309M
10-Q filed for quarter ending May 31, 2024, Segment Information note
AI Products Identified (Ring 1)
Adobe Firefly (image generation)Acrobat AI AssistantAdobe Express AI featuresGenStudioExperience Cloud AI personalization
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Creative Cloud subscriptionsDocument Cloud subscriptionsExperience Cloud subscriptions
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix