Adobe Inc.
ADBEQ1 2024Estimated2% AI
AI Revenue %
2%
AI Fair Value
$1.0B
AI Revenue (Q)
$103.6M
Total Revenue (Q)
$5.2B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q1 FY2024 (quarter ending Mar 1, 2024). Total revenue $5,182M. Digital Media $3,816M (Creative Cloud $3,066M, Document Cloud $750M), Digital Experience $1,289M. Adobe Firefly has been GA for ~6 months. Generative credits are integrated into Creative Cloud and available as add-on packs. Acrobat AI Assistant launched as a paid add-on ($4.99/mo). GenStudio introduced connecting Digital Media and Digital Experience. Creative Cloud grew 10% YoY ($3,066M vs $2,761M = $305M increase). Some portion of this growth is AI-driven (premium plan upgrades for more Firefly credits, Acrobat AI add-on). Document Cloud grew 18% YoY ($750M vs $634M). Conservative estimate: ~2% of total revenue (~$104M). This reflects growing Firefly credit consumption, Acrobat AI Assistant subscriptions, and AI-driven upsells, but recognizes most revenue remains traditional creative software subscriptions.
Analyzed by claude-opus-4-6
Quoted Figures
Digital Media Revenue $3,816M (Creative Cloud $3,066M, Document Cloud $750M); Digital Experience Revenue $1,289M; Total revenue $5,182M
10-Q filed for quarter ending March 1, 2024, Segment Information note
AI Products Identified (Ring 1)
Adobe Firefly (image generation)Acrobat AI Assistant (paid add-on)Adobe Express AI featuresGenStudioExperience Cloud AI personalization
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Creative Cloud subscriptionsDocument Cloud subscriptionsExperience Cloud subscriptions
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix