Uber Technologies, Inc
UBERQ1 2025(UBER Q4 FY2024)Estimated3.5% AI
AI Revenue %
3.5%
AI Fair Value
$2.5B
AI Revenue (Q)
$418.6M
Total Revenue (Q)
$12.0B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
FY2024 total revenue: $43,978M (Mobility $25,087M, Delivery $13,750M, Freight $5,141M). Q4 implied: $43,978M - $32,019M = $11,959M. The 10-K FY2024 discloses a '$461 million increase in advertising revenue' for Delivery, confirming advertising is now a material and growing revenue stream (implying FY2024 Delivery advertising was likely >$900M when added to prior base). Advertising uses AI/ML for targeting, bidding, and personalization. Uber also describes itself as a 'technology platform' using AI for matching, pricing, fraud detection. With advertising scaling significantly and autonomous vehicle partnerships (Waymo) beginning to generate some ride volume, I increase the estimate to 3.5%. $11,959M x 3.5% = ~$419M estimated AI revenue.
Analyzed by claude-opus-4-6
Quoted Figures
Mobility $25,087M, Delivery $13,750M, Freight $5,141M; Total revenue $43,978M
10-K FY2024, Item 7 MD&A Revenue table
a $461 million increase in advertising revenue
10-K FY2024, Item 7 MD&A Delivery Segment discussion
Uber Technologies, Inc. is a technology platform that uses a massive network, leading technology, operational excellence and product expertise to power movement from point A to point B
10-K FY2024, Item 1 Business Overview
AI Products Identified (Ring 1)
ML-powered matching/dispatchdynamic/surge pricing algorithmsAI-powered advertising platformautonomous vehicle platform partnershipsfraud detection ML
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
ETA predictiondemand forecastingsafety scoringroute optimizationchatbot customer supportgenerative AI features
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix