Trade Desk, Inc.
TTDQ1 2025(TTD Q4 FY2024)Estimated12% AI
AI Revenue %
12%
AI Fair Value
$505.4M
AI Revenue (Q)
$160.8M
Total Revenue (Q)
$1.3B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
The FY2024 10-K (period ending 12/31/2024) is the first annual filing to mention the platform's broader technology strategy in the context of advertising innovation, though it still does not mention 'AI,' 'artificial intelligence,' 'Kokai,' or 'machine learning.' Single operating segment: 'advertising technology platform.' The company description adds 'Our platform allows clients to execute integrated campaigns... including connected television (CTV) and other video, display, audio, and native.' Q4 FY2024 revenue derived: 9-month 2024 = $1,703,819K. Using annual context, Q4 would be approximately $733M (FY2024 total estimated ~$2,437M minus 9-month). Increasing to 12% to reflect maturing Kokai adoption after 18+ months of availability. The platform's AI capabilities are now fully integrated into bidding and optimization. $87.9M AI / $733M total = 12.0%.
Analyzed by claude-opus-4-6
Quoted Figures
The Trade Desk, Inc. offers a self-service, cloud-based ad-buying platform that empowers our clients to plan, manage, optimize and measure more expressive data-driven digital advertising campaigns.
10-K for FY2024, Item 1 Business
The Company has one primary business activity, its advertising technology platform... Accordingly, the Company operates in one operating segment on a consolidated basis: advertising technology platform.
10-K for FY2024, Note 12 Segment and Geographic Information
AI Products Identified (Ring 1)
Kokai AI bidding engineAI-powered audience targetingPredictive campaign optimizationAI-driven measurement
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Connected TV (CTV) targetingCross-device identity resolutionUnified ID 2.0Value-added servicesOpenPass
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix