ServiceNow, Inc.
NOWQ1 2025(NOW Q4 FY2024)Estimated5% AI
AI Revenue %
5%
AI Fair Value
$2.9B
AI Revenue (Q)
$147.8M
Total Revenue (Q)
$3.0B
Source: SEC EDGAR SEC Filing Filing
View SEC Filing on SEC.govAnalysis
ServiceNow's FY2024 10-K (year ended December 31, 2024) represents a significant strategic pivot toward AI. The company now describes itself as 'an AI platform for business transformation' and states Now Assist is 'our AI solution available for certain products at an additional cost.' The filing introduces agentic AI capabilities and describes AI agents that 'act and interact in smart and autonomous ways.' The platform serves 'over 85% of the Fortune 500.' Despite this AI emphasis, no AI-specific revenue is disclosed in financial statements. The company reports as a single segment. FY2024 full-year revenue was approximately $10,887M (nine-month was $8,027M, so Q4 ~$2,860M). Now Assist has been available for ~5 quarters with accelerating adoption. Estimated 5% = ~$143M / $2,860M for Q4 FY2024. This reflects Now Assist paid add-on subscriptions gaining significant enterprise traction, plus embedded ML features.
Analyzed by claude-opus-4-6
Quoted Figures
As an AI platform for business transformation, the Now Platform has embedded Now Assist, our AI solution available for certain products at an additional cost
Item 1, Business
Agentic AI, the next evolution of GenAI, involves AI agents that act and interact in smart and autonomous ways with humans providing oversight and guardrails
Item 1, Business
The Now Platform, utilized by over 85% of the Fortune 500 and nearly 60% of the Global 2000
Item 1, Business
AI Products Identified (Ring 1)
Now Assist (GenAI)Agentic AIPredictive IntelligenceVirtual AgentAI SearchAI Governance tools
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
GenAI case summarizationAI agents for workflow automationText-to-codeAI-powered self-serviceML-powered ticket routing
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix