Meta Platforms

No specific AI revenue dollar figure was disclosed in Q1 FY2025. The last disclosed Advantage+ Shopping run rate was $20B annually (Q4 FY2024, growing 70% YoY). Interpolating conservatively between the Q4 2024 $20B Advantage+ Shopping run rate and the Q3 2025 $60B end-to-end AI ad tools run rate is not permitted under the no-interpolation rule. Instead, using the Q4 FY2024 baseline of $20B annual run rate for Advantage+ Shopping (the only Ring 1 AI-native product with a disclosed figure), plus an estimated ~$3B annualized for other Ring 1 AI-native tools (AI-generated ad creative, AI image/video generation tools for advertisers). Total estimated Ring 1 AI annual run rate: ~$23B. Quarterly: $23B / 4 = $5.75B. $5.7B / $42.3B = 13.5%. This is conservative because only Advantage+ Shopping (fully automated, AI-driven campaign management) and generative AI creative tools qualify as Ring 1. Traditional ad targeting improvements that use some ML are Ring 2. Reality Labs ($412M) is excluded (VR/AR hardware, not Ring 1 AI).