Mastercard Inc

Q4 FY2024 net revenue was $7,489M (derived: FY2024 $28,167M minus 9M $20,678M). The 10-K describes Mastercard's strategy as 'Enabled by People Brand Data & AI Technology Franchise' and highlights 'security solutions, consumer acquisition and engagement services, and business and market insights, all of which draw on our principled and responsible use of secure data.' The strategy section explicitly lists 'Data & AI' as a core enabler. 9M VAS = $7,754M out of $20,678M = 37.5%. Applying to Q4: ~$2,808M VAS. FY2024 full year net revenue = $28,167M. Estimating ~17% of VAS as AI-driven (increase reflects Decision Intelligence Pro rollout, expanded generative AI capabilities, and greater AI embedding): ~$2,808M * 0.17 = ~$477M. $477M / $7,489M = 6.4%, rounded to 6.5%.