Duolingo, Inc.
DUOLQ2 2023(DUOL Q1 FY2023)Estimated18% AI
AI Revenue %
18%
AI Fair Value
$313.6M
AI Revenue (Q)
$20.8M
Total Revenue (Q)
$115.7M
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Filing was truncated. From Q1 2024 10-Q comparative data: Q1 2023 total revenue was $115,661K with subscription revenue of $86,185K. Duolingo announced GPT-4 partnership in March 2023 and launched Duolingo Max subscription tier (with Roleplay and Explain My Answer features) in Q1 2023. However, Duolingo Max was available only on iOS in select markets at launch, so revenue contribution in Q1 was minimal. Birdbrain AI engine continued powering all adaptive learning. Estimate increased to 18% to reflect launch of GPT-4 powered Duolingo Max tier (small initial revenue) plus ongoing Birdbrain AI contribution to all subscription revenue. Math: 18% x $115,661K = ~$20,819K attributed to AI.
Analyzed by claude-opus-4-6
Quoted Figures
Q1 2023 Revenues: Subscription $86,185, Advertising $11,635, Duolingo English Test $9,972, In-App Purchases $7,852, Other $17. Total revenues $115,661
10-Q filed for period ending March 31, 2024, Revenue Disaggregation comparative period
AI Products Identified (Ring 1)
Birdbrain adaptive learning engineDuolingo Max (GPT-4 Roleplay, Explain My Answer) — launched March 2023Spaced repetition algorithms
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Subscription revenue ($86,185K)Duolingo English Test ($9,972K)
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix