Deere & Company
DEQ4 2025Estimated2.5% AI
AI Revenue %
2.5%
AI Fair Value
$2.7B
AI Revenue (Q)
$1.0B
Total Revenue (Q)
$40.6B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
FY2025 10-K is the most technology-forward filing to date. DE refined its Leap Ambitions in Dec 2025, emphasizing 'automation, autonomy, digitalization, lifecycle solutions, and Solutions as a Service (SaaS).' The 10-K states technology is being leveraged across segments: 'cameras, obstacle detection, radars, and machine learning' applied to CF Smart Detect; Operations Center extended to roadbuilding. In 2025, DE acquired 'several small-scale businesses to advance capabilities of existing technology offerings' ($115M). PPA FY2025 net sales were $17,311M (45% of equipment ops); total equipment $38,917M. Over-time revenue for 9 months was $573M; annualizing gives ~$764M. However, this includes extended warranties and advance payments. Deferred revenue at Oct 27, 2024 was $1,923M, growing to $2,100M by Jul 2025. The filing explicitly states 'Solutions as a Service products did not represent a significant percentage of our revenues in the periods presented.' Conservative estimate of 2.5% of total revenue. Math: ~$764M annualized over-time + ~$210M estimated hardware tech premiums = ~$974M / ~$46B total = ~2.1%. Rounding up to 2.5% to include non-subscription AI value embedded in equipment pricing.
Analyzed by claude-opus-4-6
Quoted Figures
PPA FY2025 net sales $17,311M (45% of equip ops); Total equipment net sales $38,917M; Refined Leap Ambitions Dec 2025 emphasizing 'automation, autonomy, digitalization, lifecycle solutions, and SaaS'; 2025 tech acquisitions $115M; 'Solutions as a Service products did not represent a significant percentage of our revenues'; 9-month over-time revenue ~$573M across equipment segments
Filing
AI Products Identified (Ring 1)
John Deere Operations CenterSee & SpraySmart DetectPrecision GuidanceTelematicsSolutions as a ServiceMachine LearningAutonomyAutomation
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Production and Precision Agriculture segmentLeap Ambitions (refined)Solutions as a ServiceTechnology Stack
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix