Deere & Company
DEQ1 2023Estimated1.5% AI
AI Revenue %
1.5%
AI Fair Value
$1.3B
AI Revenue (Q)
$189.8M
Total Revenue (Q)
$12.7B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q1 FY2023 shows PPA net sales of $5,198M out of $11,402M total equipment net sales. The filing describes customer demand for 'integration of technology into equipment' as a market trend. Technology approach includes 'hardware and software, guidance, connectivity and digital solutions, automation and machine intelligence, machine autonomy.' No AI-specific revenue disclosed. Deferred revenue (contract liability) was $1,502M at Jan 29, 2023 -- this includes 'extended warranty premiums, advance payments for future equipment sales, and subscription and service revenue related to precision guidance, telematic services, and other information enabled solutions.' However, most of this deferred revenue is extended warranties and advance equipment payments, not AI. Conservative estimate remains at 1.5%.
Analyzed by claude-opus-4-6
Quoted Figures
PPA net sales $5,198M; Total equipment net sales $11,402M; Deferred revenue $1,502M including 'precision guidance, telematic services, and other information enabled solutions'
Filing
AI Products Identified (Ring 1)
John Deere Operations CenterPrecision Guidance SystemsTelematicsSee & SprayMachine Intelligence
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Production and Precision Agriculture segmentSmart Industrial Operating ModelTechnology Stack
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix