Coupang, Inc.
CPNGQ4 2023(CPNG Q3 FY2023)Estimated2% AI
AI Revenue %
2%
AI Fair Value
$281.1M
AI Revenue (Q)
$123.7M
Total Revenue (Q)
$6.2B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q3 2023 total revenue was $6.184B (Net retail sales $5.315B, Net other revenue $869M). Net other revenue grew 55% YoY, driven by Coupang Eats, advertising, and other services -- all using AI/ML for personalization and targeting. However, these remain e-commerce/delivery services enabled by AI, not AI products themselves. Math: $6.184B * 2% = ~$124M estimated AI-adjacent revenue.
Analyzed by claude-opus-4-6
Quoted Figures
Net retail sales $5,314,683, Net other revenue $868,872, Total net revenues $6,183,555 (in thousands, Q3 2023)
10-Q Q3 2023, Income Statement
AI Products Identified (Ring 1)
AI-powered product recommendationsLogistics routing optimizationDemand forecasting algorithmsCoupang Eats AI-driven recommendations
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Third-party merchant advertising (AI-targeted)Rocket Delivery route optimizationCoupang Eats restaurant recommendations
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix