C. H. Robinson Worldwide, Inc.

FY2024 10-K reports full-year revenue of $17.7B. Q4 FY2024 implied revenue = $17,700M - $13,540M = ~$4,160M. This is the pivotal filing where C.H. Robinson first explicitly describes its AI strategy. The 10-K states: 'We are also a key driver of digital transformation in our industry. Our innovations with artificial intelligence (AI), machine learning, and data science benefit our customers and help power our growth strategy. We are expanding the use of generative AI in our industry, creating proprietary technology to perform work that defied automation for decades.' And: 'Our enhancements to our dynamic costing and pricing models are key contributors to expanding our operating margins and growing volume and market share.' Also introduced 'Robinson Operating Model' rooted in Lean principles with data-driven decision making. Despite this strong narrative, there is NO separate AI revenue segment, NO dollar figure disclosed for AI revenue, and AI remains an operational enabler rather than a standalone product sold to customers. The company is a freight broker -- AI helps them price/match more efficiently, which shows up in margin expansion, not a distinct revenue line. Bumping to 2.5% reflecting explicit AI strategy articulation and deployed generative AI capabilities. Math: ~$4,160M x 2.5% = ~$104M imputed AI contribution.