AppLovin Corp
APPQ1 2025(APP Q4 FY2024)Derived70.2% AI
AI Revenue %
70.2%
AI Fair Value
$76.6B
AI Revenue (Q)
$963.7M
Total Revenue (Q)
$1.4B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.govAnalysis
Advertising segment revenue of $966.2M out of $1,375.4M total revenue = 70.2%. Derived from FY2024 annual totals (Advertising $3,190,740K, Total $4,711,879K) minus 9M 2024 cumulative data (Advertising $2,224,571K, Total $3,336,469K). The FY2024 10-K describes the company as providing 'end-to-end artificial intelligence-powered (AI) advertising solutions' and notes 'AppDiscovery is powered by AXON, our AI-powered advertising engine.' The segment was renamed from 'Software Platform' to 'Advertising' in FY2024. MATH: ($3,190,740K - $2,224,571K) / ($4,711,879K - $3,336,469K) = $966,169K / $1,375,410K = 70.2%.
Analyzed by claude-opus-4-6
Quoted Figures
We provide end-to-end artificial intelligence-powered ('AI') advertising solutions for businesses to reach, monetize and grow their global audience ('Advertising')
10-K FY2024 (2024-12-31), Item 1 Business
AppDiscovery is powered by AXON, our AI-powered advertising engine, and matches advertiser demand with publisher supply through auctions at vast scale and at microsecond-level speeds
10-K FY2024 (2024-12-31), Item 1 Business
Advertising Revenue [9M 2024] $ 2,224,571 ... Total Revenue [9M 2024] $ 3,336,469
10-Q Q3 FY2024 (2024-09-30), Revenue Disaggregation table — 9M 2024 column
AI Products Identified (Ring 1)
AppDiscovery (AXON AI-powered advertising engine)MAX (in-app bidding monetization)
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Adjust (analytics SaaS)Wurl (CTV platform)
Confidence Tier
DerivedCalculated from reported segments primarily serving AI