AppLovin Corp
APPQ2 2023(APP Q1 FY2023)Derived49.6% AI
AI Revenue %
49.6%
AI Fair Value
$37.9B
AI Revenue (Q)
$354.8M
Total Revenue (Q)
$715.4M
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Software Platform segment revenue of $354.8M out of $715.4M total revenue = 49.6%. The Software Platform is described as providing technology to match advertisers and publishers 'via auctions at large scale and microsecond-level speeds' using ML-based optimization. AppDiscovery (which generates 'the vast majority' of Software Platform Revenue) uses the company's AXON recommendation engine. Pre-AXON 2.0 launch (late 2023), the platform still relied on ML/algorithmic ad targeting. MATH: $354,758K / $715,405K = 49.6%.
Analyzed by claude-opus-4-6
Quoted Figures
Software Platform Revenue $ 354,758 ... Total Revenue $ 715,405
10-Q Q1 FY2024 (2024-03-31), Revenue Disaggregation table — Q1 2023 comparative column
Software Platform clients use AppDiscovery to automate, optimize, and manage their user acquisition investments
10-Q Q1 FY2023 (2023-03-31), Item 2 MD&A
AI Products Identified (Ring 1)
AppDiscovery (AXON recommendation engine)MAX (in-app bidding monetization)
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Adjust (analytics SaaS)Wurl (CTV platform)
Confidence Tier
DerivedCalculated from reported segments primarily serving AI