canar.ai
Rankings/ADBE/Q4 2024 Analysis

Adobe Inc.

ADBE
Q4 2024Estimated3% AI
AI Revenue %
3%
AI Fair Value
$1.6B
AI Revenue (Q)
$168.2M
Total Revenue (Q)
$5.6B
Source: SEC EDGAR 10-K Filing
View 10-K on SEC.gov

Analysis

Q4 FY2024 (quarter ending Nov 29, 2024). Full-year FY2024 total revenue $21,505M. Q4 FY2024 revenue ~$5,606M ($21,505M - $15,899M 9-month). Full-year Digital Media $15,864M, Digital Experience $5,366M, Publishing & Advertising $275M. The FY2024 10-K prominently features AI throughout: 'In the artificial intelligence (AI) era, we are harnessing the power of AI across our solutions.' Firefly Services for enterprise, Custom Models, Firefly Video Model, GenStudio launched. Subscription cost of revenue increased 13% YoY with 'hosting services and data center costs' including 'AI inferencing costs' specifically called out. Full-year subscription cost was $2,027M (FY2025) vs $1,799M (FY2024), with AI inferencing explicitly cited. This suggests growing AI usage but the revenue side is entirely bundled. Increased estimate to 3% reflecting maturing AI product portfolio, wider Firefly adoption, and growing Acrobat AI Assistant penetration. Math: ~$5,606M x 3% = ~$168M.
Analyzed by claude-opus-4-6

Quoted Figures

FY2024 revenue: Digital Media $15,864M, Digital Experience $5,366M, Publishing and Advertising $275M, Total $21,505M
10-K filed for fiscal year ending November 29, 2024, Segment Information
Cost of subscription revenue increased due to: Hosting services and data center costs 8%, including expenses related to operating our network infrastructure and AI inferencing costs
10-K filed for fiscal year ending November 29, 2024, MD&A Cost of Revenue

AI Products Identified (Ring 1)

Adobe Firefly (Image 3, Video Model)Firefly ServicesFirefly Custom ModelsAcrobat AI AssistantGenStudio for Performance MarketingExperience Platform AIAdobe Express AI

AI-Enabled Items (Ring 2 — Not Counted)

These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.

Creative Cloud subscriptionsDocument Cloud subscriptionsExperience Cloud subscriptions

Confidence Tier

EstimatedNo direct AI revenue disclosure — estimated from product mix