Adobe Inc.
ADBEQ3 2023Estimated1% AI
AI Revenue %
1%
AI Fair Value
$440.2M
AI Revenue (Q)
$48.9M
Total Revenue (Q)
$4.9B
Source: SEC EDGAR 10-Q Filing
View 10-Q on SEC.govAnalysis
Q3 FY2023 (quarter ending Sep 1, 2023). Total revenue $4,890M. Digital Media $3,594M (Creative Cloud $2,909M, Document Cloud $685M), Digital Experience $1,229M. Firefly became generally available in September 2023 with generative credits integrated into Creative Cloud plans. Acrobat AI features beginning to roll out. However, Firefly credits are bundled into existing subscription plans rather than sold separately. Any incremental AI revenue from premium tier upsells or credit packs is very small in the first month of GA availability. Conservative estimate: ~1% of total revenue (~$49M). Math: $4,890M x 1% = $49M. This accounts for early Firefly credit monetization and initial AI-driven plan upgrades.
Analyzed by claude-opus-4-6
Quoted Figures
Digital Media Revenue $3,594M (Creative Cloud $2,909M, Document Cloud $685M); Digital Experience Revenue $1,229M; Total revenue $4,890M
10-Q filed for quarter ending September 1, 2023, Segment Information note
AI Products Identified (Ring 1)
Adobe Firefly (image generation, GA Sep 2023)Adobe Sensei (embedded ML)Generative credits in Creative Cloud
AI-Enabled Items (Ring 2 — Not Counted)
These items use AI but are not counted in the AI revenue estimate because they primarily serve non-AI functions.
Creative Cloud subscriptionsDocument Cloud subscriptionsExperience Cloud subscriptions
Confidence Tier
EstimatedNo direct AI revenue disclosure — estimated from product mix